Angela Ahrendts Ahrendts took English heritage brand Burberry into the 21st century. Under Ahrendts guidance, Burberry has evolved into one of the most recognizable luxury names in fashion. The brand's digital initiatives within the industry have been groundbreaking, and it boasts nearly 13 million fans on Facebook.
Angela Ahrendts, DBE (born June 12, 1960) is an American businesswoman. She was the CEO of Burberry between 2006 and 2014. On October 14, 2013, it was confirmed that she would join Apple Inc. in mid-2014 to head its retail business. Ahrendts was ranked 49th in Forbes' 2014 list of the most powerful women in the world and 9th most powerful woman in the U.K. in the BBC Radio 4 Woman’s Hour 100 Power List.
One of six children, Ahrendts was born and raised in New Palestine, Indiana. She earned an undergraduate degree in Merchandising and Marketing from Ball State University in Muncie, Indiana. In 2010, she received an honorary doctorate of Humane Letters from Ball State. Career Leaving Indiana on a one-way ticket the day after her college graduation, she arrived in New York City determined to make it in the fashion industry. After a series of positions including merchandising at bra maker Warnaco, Ahrendts joined Donna Karan International in 1989, working to develop the luxury brand internationally through both wholesale and licensing. In 1996 she was hired at Henri Bendel by Leslie Wexner to expand Bendel stores to 50 new markets, but the project was cancelled by the board of directors two years later.
In 1998, she joined Fifth & Pacific Companies as Vice President of Corporate Merchandising and Design. In 2001, she was promoted to Senior Vice President Corporate Merchandising and Group President, responsible for the merchandising of the groups 20 plus brands including Laundry by Shelli Segal, Lucky Brand Dungarees and the mens retail business of Liz Claiborne Inc. From 2002, she was promoted again to serve as Executive Vice President, with full responsibility for the complete line of Liz Claiborne products, services and development across both women's and men's lines. Ahrendts joined Burberry in January 2006, and took up the position of CEO on July 1, 2006 replacing Rose Marie Bravo.
Ahrendts mitigated the brand's decline in prestige by immediately limiting the number of clothing and accessories carrying the Burberry check pattern to 10%, minimizing the damage ubiquitous counterfeits had caused to sales. She also oversaw the buying out of the Spanish franchise which was then generating 20% of group revenues to stop its unfettered licensing.[1] Ahrendts says she does not model her approach after any other fashion house, but looks to world class design as an influence including Apple Inc.. The company value rose during her tenure from £2 billion to over £7 billion. CNN Money reported that during 2012, she was the highest paid CEO in the UK, making $26.3 million. On October 15, 2013, it was announced that Ahrendts will leave Burberry in Spring 2014 to join Apple Inc.
as a member of its executive team as Senior Vice President of Retail and Online Stores, filling the spot vacated by John Browett in October 2012. On May 1, 2014, Apple's new SVP of Retail and Online Stores Angela Ahrendts was placed on the Apple Leadership roster, signaling her official entry into the company.
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