Sandra Choi
Sandra Choi is the Creative Director and designer of J. Choo Limited. She is the niece of Choo's wife, Rebecca.
Choi was born on the Isle of Wight and lived in Hong Kong before moving to London in 1991 to study at the Saint Martin's School of Art. While at St. Martins, Choi began working as a shoe designer as an intern for Jimmy Choo in Choo's London couture workshop. Choi left St. Martins a year into her program, to work as the chief designer and manager of Mr. Choo's couture business. Choi was appointed Creative Director of J. Choo Limited in 1996. Working in conjunction with Tamara Mellon, Choi is responsible for the creative design and direction of the company.
Sandra Choi is the Creative Director and designer of J. Choo Limited. She is the niece of Choo's wife, Rebecca.
Choi was born on the Isle of Wight and lived in Hong Kong before moving to London in 1991 to study at the Saint Martin's School of Art. While at St. Martins, Choi began working as a shoe designer as an intern for Jimmy Choo in Choo's London couture workshop. Choi left St. Martins a year into her program, to work as the chief designer and manager of Mr. Choo's couture business. Choi was appointed Creative Director of J. Choo Limited in 1996. Working in conjunction with Tamara Mellon, Choi is responsible for the creative design and direction of the company.
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